R---Reputation
E---Energetic
S---Service
P---Productivity
E---Efficiency
C---Creativity
T---Trust
Aron believed good quality, reasonable price, on time delivery --- etc., are the main factors of achieving a good reputation from our customers.
Aron believed that energetic is our major motivation.
Aron believed that good service can made customer feel comfortable of placing us orders.
Aron believed that efficiency is one of the major factory for clients satisfactory. 
Aron believed that creativity can provided us the power of competition in our field. 
Aron believed that mutual benefit is built up from trust. 
Aron do believed that without RESPECT , both customer and us cannot be succeeded!