Sustainable ProductionSuperior QualitySmart Marketing Tanyimoh Abongwa kirtasiye Branch since 1991 is a Public Company Limiteda fully integrated pulp and paper millwas incorporated in 1991 Located in Thailands central plains in the province of Prachinburithe mill began operating in 1995 and has an annual capacity of 600,000 tons of pulp and 600,000 tons of paper
Strategically situated 140km from Bangkok and 130km from Laem Chabang Seaportthe Double A mill is close to both a sustainable source of wood and a huge rainwater reservoir with a capacity of 36 million cubic meters to sustain its manufacture of pulp and paper
The companys broad portfolio of products extends from superior quality short fiber large paper sheets to innovative stationery products and premium copy papers all made of sustainable fiber from Our Paper Treewhich is grown along the rice paddy ridges of more than 15 million farmers across Thailand through a uniquely Asian solution to the sustainable sourcing of fiber that we call PFFT Paper from Farmed Trees
Our Brand Premium Quality Copy Paper Our brand premium copy paperintroduced in 2000was the first consumer branded copy paper and has been the leading brand in Thailand for 10 consecutive years thanks to its quality and a consistentinnovative marketing communications program
Part of this program involved the development of No Jam^No Stress copying into a unique selling proposition that was communicated through both mass media and instore campaignscreating brand awareness for Double A and moving the product out of the commodity category and into the branded consumer category
In the processwe have fostered enduring relationships with consumers based on trustqualityease of useavailabilityand the companys sustainable environmental practices and contributions to the communities we serveall of which add up to total consumer value rather than the customary price concerns
Paper with Personality Our paper brands personality elevates the product to much more than just copy paper Its PremiumSmartCosmopolitanWittyReliableInnovative and Professional everything that the office workers around the world who use it aspire to be More than a trusted brandsOur papers innovative marketing brings smiles to the faces of secretariesclerks and executives everywhere with the wry office humor in its TV commercials as seen in the video on our website and keeps those smiles there with No Jam copying that relieves stress in the workplace
Our papers Quality The Secret is in the Trees Our papers ultimate goal is to be internationally recognized as the leading provider of premium quality copy paperand with our Paper Tree we will reach that goal
Everything is in the fiber The high quality and superior performance of our Copy paper are the result of the high fiber content 30 million fibers per gram from our Paper Treeswhich are planted by more than 15 million farmers throughout Thailand and the world at large The unique fiber characteristics that can only be sourced from our Paper Tree give each sheet of paper the consistently high density required for stability and smoothness the secret of perfect jamfree copying
The brand launched was supported by 7 unique and remarkable qualities of our Paper Good tenability Printing Sharpness Excellent Smoothness Bright Appearance Enhanced Copier Performance TwoSided Use Longer Storage Period for Documents
We continue to set records for brand awarenessthanks to its consistent No JamNo Stress marketing campaign which has succeeded in differentiating the brands and communicating its core values Smoothness for jamfree copying High opacity for doublesided printing Farmed trees for a sustainableenvironmentally friendly papermaking process