ThL (Technology, Happy, Life - technology-based happy life) is a smart phone brand founded by Shenzhen Hongjiayuan Communication Technology Co., Ltd., a high-tech enterprise specializing in smart phone R & D, production, sales and service. Adhering to the marketing idea of "true benefit to users by direct sales", ThL has created the innovative mode of experiential marketing plus experiential services focusing on direct sales in experience stores coupled with online direct sales. By the end of September 2012, ThL has opened over 300 brand experience stores in more than 30 provinces and cities throughout China.