Advantages of Private Label/OEM :
1.Substantially higher margins than a brand name products
2.Greater freedom with pricing strategy
3.Freedom to create your own marketing plans
4.You will increase your sales
5.You have control over the stock inventory
6.Create a positive image of yourself for your customer which will lead to stronger customer loyalty
7.Reduce dependance on brand names for sales
8.Positions you better in a tight economy
9.After building customer loyalty for months, your customers won't turn around and order the same products from an online megastore because they are only available from you!