While bag in box pouches for wine products have been around for many
years, recently we have seen an explosion in the RTC (ready to consume)
categories and in particular for pre mixed cocktails. These products in
pouches can be frozen for longer shelf life and are ideal for slush
packs as they can be thawed just prior to consumption. They are
particularly popular for parties and picnics as they are both safe and
convenient to use. As with other pouches they have a low environmental
footprint as they use around 70% less raw material than convention glass
containers. These lighter packs are particularly popular with end users
and for the drinks producers they offer huge savings in freight and
distribution costs.
